My Two Beans Worth Coffee Blog


Monday, June 04, 2007

Starbucks Moving to Two Percent Milk

The CNN article linked to above doesn't explain what's behind Starbucks' move to 2% fat milk as its standard - what kind of journalism is that? Oh, sorry, it's not journalism; it's "reporting". Anyhow, in this piece I wrote way back in February, The Right Milk for Coffee Drinks, I shared with you my thoughts on the right stuff when it comes to milk. Based on my experience with New Zealand's coffee landscape, I mentioned that milk that is low fat/no fat and high in calcium and protein makes the best milk foam for espresso drinks and imparts the best flavor. In New Zealand there are even specific brands of milk sold for making espresso drinks. One of the things that has always put me off about Starbucks is the lingering bad taste left in my mouth by their drinks. To me it's that the milk is too high in fat and typically heated to the point where it is starting to scald. Anyhow, perhaps this move to 2% fat milk is an indication that Starbucks is not beyond learning from others.

P.S. Since making the post, I came across another piece on the move to 2%: http://www.allheadlinenews.com/articles/7007522170. It seems the move comes from "customer feedback" which is no doubt motivated more by diet than taste.

Labels: ,

0 Comments:

Post a Comment

<< Home