What's the "Got Milk Campaign"

My previous post about the naughty bikini baristas of Seattle made reference to the "Got Milk" advertising campaign. Every Californian and probably most Americans that read that will instantly conjure up an image of an upper lip with a milk mustache. However I may have left international visitors scratching their heads and licking their lips for more, so let me explain.

The reference in the title to the "Got Milk campaign" refers to an advertising campaign encouraging the purchase of cow's milk which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Advisory Board. The campaign has been running continuously since October 1993. The campaign is credited with putting life back into milk sales across America after a 20-year slump.

The Got Milk campaign has since been joined by the Real California Cheese campaign. The sucess of both of these campaigns bears testimony to the power of advertising, and that not only sex sells. The multiple websites that have been spawned around these successful advertising campaigns makes it difficult to search for the "offical websites" for the campaigns since the fun-and-games sites come up first it seems, but here are the official websites for Got Milk and Real California Cheese.

Official website for Got Milk

Official website for Real California Cheese

And then of course go here for our article on how to steam your milk for coffee drinks.