Bikini baristas bring new meaning to the "Got Milk" ad campaign

One of the enduring tenets of the advertising world is that sex sells, and it seems it sells coffee quite well too. The owner of Cowgirls Espresso opened her first coffee stand near the Silver Dollar Casino in the Seattle area in 2002. Sales were good enough, but when barista Candice Law and other employees suggested doing "Bikini Wednesdays" sales doubled right off the bat. Well when you realize you're on to a good thing, why stop there? And they didn't, extending the sexy espresso theme to "Fantasy Fridays," "School Girl Thursdays," "Cowgirl Tuesdays" and "Military Mondays".

Cowgirls Espresso wasn't the first coffee shop to juice up their coffee sales with scantily clad female baristas. Sarah Araujo of Sweet Spot coffee shop claims to have started the trend. In an effort to distinguish her store from the ubiquitous competition in Seattle, she launced Tube Top Tuesdays, Wet T-Shirt Wednesdays, and Fantasy Fridays.

It seems that being a bodacious barista pays for the girls too. Typical tips in a regular coffee shop might amount to $10 to $20 a day. The bikini baristas report getting anywhere up to $200 a day! Yes, sex does sell.

I have not seen any reports yet of any stores that cater to the fantasies of the other side; women and gay men. Nope, the last time I checked in at a coffee shop, the male baristas were typically pasty white and skinny, with a bit of acne here and there, and some greasy looking hair too.

If you're ready to lick the milk off your upper lip and check out the udders on the cowgirls, visit the Cowgirls Espresso website and The Sweet Spot Cafe.

And I always thought this is what they meant by Espresso porn!

What's the "Got Milk Campaign"?