Illycaffè is the anti-Starbucks -- and it's out to spread the espresso gospel to java heathens

I am of one mind with Andrea Illy, the 42-year-old head of Illycaffè, who will tell you to use a light hand with the steamed milk and skip the caramel syrup for your espresso drink. She describes an espresso as something that rolls over your tongue, leaving subtle hints of buttery chocolate, almonds, and fresh peaches. "Espresso is a miracle of chemistry in a cup," says Illy.

BusinessWeek reports that Illy is hoping to spread the gospel and position itself as the global leader in luxury coffee, the 73-year-old family-owned company is rolling out hundreds of licensed cafés called Espressamente. Unfortunatlely, Illy isn't yet ready to take on Starbucks in the United States, and will focus on Europe with just some temporary outlets in NYC. Let's hope that one day we will get the opportunity to support them throughout the United States.

For the full story, go to Basta With The Venti Frappuccinos.


Recommended reading at ECS: The Secrets to Perfect Expresso and Is it "espresso" or "expresso"?